What is CPA, CTR, CPC, PPC, CTA?

Nowadays those of us who work regularly in online marketing are more or less familiar with the terms CPA, CTR, CPC, PPC, CTA. But for those who are completely new to CPA, CTR, CPC, PPC, CTA, today's article is just for them.

CPA (Cost Per Action)

CPA marketing is a kind of advertising method. Or affiliate marketing, through which you can sell a product as well as earn money through a small job such as email submission or download. We all know that CPA's full meaning is cost per action, that is, if any action is full, you will get commission. To give an example, I have a restaurant, and you brought a customer for my restaurant, for which you will get a commission from me, you will be given a commission even if the customer does not buy or buy anything. Hope you understand.

Many of you may not understand, what is the action?

For them, buying an offer, downloading a game or something else, signing up on a site or opening an account for a game, sharing or subscribing to an email or signing up on a romantic site is one action. Simply put, different companies will pay you a commission if you can deliver these leads to their online sites. I have said before that whether you sell any of their products here or not, if you can win with traffic or customers then you will get commission or money.

CTR (Click Through Rate)

Suppose you have a blog or web site, where you set some ads, the total number of clicks in the total views of the ad is basically CTR. This means that when the ad is shown in the video, not all viewers click there, those who click are counted. And those who do not pay are not counted. CTR is basically the calculation of the number of clicks per ad show every 100 times. But here's the thing, if your ad clicks above 15%, it's dangerous. When it is clicked, you should turn off monetization and fill out the invaild click form in AdSense. Because if the monetization is not stopped, the channel is damaged. Always try to keep CTR within 15%. This is usually due to the viewers clicking on the ad without seeing it well. This means that if a click is made before a specified time, it becomes an invalid click and the CTR increases. You will check your Gmail when your AdSense is disabled and you cannot log in.

CPC (Cost Per Click)

The cost per click thing is really easy for anyone to understand. This means that AdSense will give you a budget for every click on your ad. The more sand you click, the higher your income will be. This usually depends on the video type of your ad or the viewer's location. CPC values ​​can be changed in many ways, such as by changing the content of your ads. For example, if you set a Bengali ad to show your ad on a site, then only Bengalis will see the ads. Foreigners will not understand, it also has the potential to increase CTR. If you change the content from English to English, your target traffic will increase and your CPC will increase. And we know that the higher the CPC, the higher the income.

PPC (Pay Per Click)

We all know that all the work of online marketing has to be done on our pay. Working on pay means bringing traffic or visitors to the web site by spending money. For online marketing, visitors must be brought to our site. Because visitors are very important in online marketing. So PPC is very popular for generating good quality visitors. But now if you ask, how does it work?

 

So let's give a simple example, let's say I will sell a product on my company's web site. If I don't have Google as a medium for product sales, how can Google help me? We all search different things on Google. So what we type and search is called keyword. So we have to give any keyword or keyword list to Google for our product sale in such a way that by typing that keyword and searching, our product's web site is at the top. Then if the visitor visits our site by clicking on our web site then I have to pay a certain amount of money per click. But if you do not click, then you do not have to pay any money. That means you don't have to pay to see my ad, but you do pay when a visitor visits the site. That's what PPC is all about, I hope you understand.

CTA (Call To Action)

CTA means call to action, which means clicking on a banner or button, traffic or visitors through graphics or text or creating opportunities. However it is made depending on the needs of the customer. Usually users do not click or enter anything they need. So we have to make the CTA in such a way that it solves any problem of the user, can help in selling any product or providing service.

 

I hope you understand the article. If you have trouble understanding somewhere, please comment. Unique Tech You team is always with you, thank you.