Learn how to do search engine optimization (SEO) Free.
Learn how to do search engine optimization (SEO) Free.
However, in
today's "SEO tutorial" article we will learn some more information
about SEO.
And, after
reading the entire article, you will know the complete “What is SEO” why do
SEO” and “what to do with SEO on a website”.
However, why
do you need to know these bangla tutorials of SEO?
What happens to blog SEO?
And, why do
experts suggest more emphasis on search engine optimization processes when it
comes to blogging?
These
questions must be on the mind of every new blogger today.
See friends,
every blogger has only one purpose to do search engine optimization (SEO).
That is, in
the Google search engine, to improve the search ranking of their website.
And as a
result, there will be more opportunities to get a lot of free organic traffic
from Google search on the website.
But remember,
the definition of SEO was different a few years ago.
At that time,
SEO meant only keyword optimization in blogs and blog articles.
However, some
amount of keyword optimization process is still being used for SEO.
However, in
the current SEO practices, using a keyword optimization process alone will not
rank a website in Google search.
And so, there
are a number of other things that are important to consider in today's modern
SEO practices.
So, you must
read today's article related to SEO Tutorial in its entirety.
This will
clear up any misconceptions you may have about SEO.
And, as a
blogger, you can learn the exact techniques and practices of SEO.
Complete SEO tutorial - Complete information about SEO
Before
learning more about today's search engine optimization course or tutorial
topic, we need to know "why SEO is done" or "why do SEO on a
website?".
Basically,
SEO is done on any website for 6 special reasons.
E.g.,
1.
Your
blog's competitors are creating better content than you.
2.
Proper
use of keywords in articles through keyword research.
3.
Increasing
the domain authority of the website through link building.
4.
Accelerate
the loading speed of a website or web page.
5.
Improving
the user experience of the blog.
6.
Make
sure Google finds the right content for you.
7.
In
the end, after all, to improve the google search ranking of your blog or
website.
In the case of the above 6 situations or reasons, SEO optimization of a website is done.
Now,
let's know the definition of what SEO is and who it is.
What is Seo?
SEO (search engine optimization)
is another process by which organic Google search traffic to a website, blog or
web-page can be increased.
Simply put, unlike any keyword,
search term or sentence searched on Google, you can improve and improve the
ranking of your website.
In contrast, the number of
visitors and visitors to your website from Google is expected to increase.
Thus, SEO of a website does not
mean working on one or two issues.
Keyword research and optimization,
user experience, backlink and link building, content quality and many more
things that are coming up in the process of search engine optimization.
Since Google is the best and most
popular web search engine in the world, every blogger and website wants to get
more traffic to the website through this Google search engine.
And so, this whole SEO process is
linked to “Google search engine” and “your website”.
Let me explain with an example,
Suppose your blog has an article
which is targeted at "Bangla SEO course".
Now, you must want that when a
user searches Google by typing “Bangla SEO course”, then the article you have
written should be shown first on the Google results page.
What do you want?
Definitely want to because hard
work is one of the most important part of blogging.
In addition, if your article
appears first on Google's results page, your blog will continue to receive a
lot of organic traffic.
But remember, in most cases it
doesn't.
In general, our articles are
displayed much lower than the Google Search Results Page (SERP) and in some
cases on the second and third pages.
As a result, no one pays attention
to our blog or blog content, and we don't get traffic from Google.
And this is the time when the real
work and subject of SEO is coming.
SEO (search engine optimization)
is one of the processes that I use, my article on SEO tutorial course, the
article, Google search for optimize better, I can explain the article to
Google.
Google, the user's search
"search term", "keyword" or "question" can easily
match the content of my blog "content relevance" measure.
As a result, on the Google search
engine results page, for the correct keywords associated with the content of
our blog, the rank of the website is improved.
Do we understand?
For example, if you type "SEO
course" and search in Google search engine, if the article page of my blog
was shown in Google's 9th result,
So, after applying the correct SEO
optimization techniques, now in case of that same keyword or search term, my
blog article page will have the opportunity to show in Google's 1st, 2nd or 3rd
result.
However, keep in mind that SEO
alone will not rank your website content or articles if the content you write
is not of high quality.
So, try to write a clear and
complete description of the topic you are writing about.
Google's most important ranking
signal is "user satisfaction".
I mean, Google search for any
keyword on your website users hope, how good you are getting after reading your
article, how much time users spend reading your content, Google is keeping an
eye on everything.
And, the more time visitors spend
reading your article, the more Google will find that article relevant to the
"user's searched keywords", "questions" or "search
terms".
As a result, your article will
continue to rank well on Google for that keyword.
So, remember that the most
important thing in SEO is "user satisfaction".
And, the user will be satisfied
only when you write good and high quality articles.
In the end we can say that
SEO is a process by which the
ranking of the content or article pages of our website related to the keywords
or search terms searched in Google can be increased and improved.
Hopefully, you understand what SEO
is, what it means.
What do you see before Google ranks articles?
Hey, what would be the best result
for any keyword or search term or before ranking the results (1, 2, 3, 4 ………
..10000), Google must check some things.
Because Google has thousands of
websites and content that contain information on any subject.
Now, if you want to find the best
article or content out of these thousands of websites, then you must pay
attention to some special things of Google.
What is Micro Nice Blog?
And, after looking at these
issues, Google ranks websites 1, 2, 3, 4, 5, etc. on its search engine results
page (SERP).
Let me explain with an example
Suppose 100 students in a school
were allowed to write an essay on the same subject.
Now when 100 people are writing
essays on the same subject, there is a lot of competition.
And, choosing the best essay out
of 100 competitors is not an easy task.
However, in this case, there must
be some special quality in every composition of the teacher.
E.g.,
·
Content relevancy.
·
Whether appropriate title has been used.
·
Whether the information written in the essay is
reasonable.
·
Neat & readable content.
·
Details covered.
So, in order for a teacher to choose the best essay
out of 100 essays, these 5 topics need to be checked.
Remember, in the case of every blogger, Google is
just like that school teacher who is checking the articles of each of us.
We bloggers and content writers are all students at Google.
And, just like the essays, we also submit almost
identical information to Google through articles.
Thus, from thousands of similar articles on any
topic, to choose the best articles, you have to look at Google and some special
issues.
And, in order to verify each article, you have to
follow some special quality guideline from Google and the article.
What does Google look for in order to verify the quality of an article?
We can also call each of these content quality
guidelines of Google as “google ranking factor”.
On top of that, Google verifies and ranks our
websites.
·
Content relevancy.
·
The importance and relevance of the article title
and URL structure.
·
Use of relevant heading tags.
·
Use meta description correctly.
·
Clean and fast loading website.
·
Content (article) that can answer the user's
question correctly and logically.
We will talk about these issues one by one below.
But here, through SEO (search engine optimization),
we can better indicate to Google by applying some policies, rules and
procedures related to Google's ranking factors in our blog, blog articles and
content.
As a result, in the case of website ranking, Google
will get the signal of the topics and factors that Google sees in our articles
or content.
And at the end of the day, our blog article pages,
its targeted keywords and search terms will rank well on Google's search
results pages.
So friends, what is seo, what is the need for SEO,
why do seo and what are the benefits of doing seo, you must have understood all
these things by now.
Let us know below, one by one, “How to do SEO
(search engine)
How does a search engine work?
When we search for something in the Google search
engine, Google shows us the ranking of some websites that are already crawled
and indexed by Google.
And, these different websites are ranked, through
different bots of Google.
Google bots are active for about 24 hours and
collect data by visiting websites and web pages on the Internet.
This process is called web crawling.
And after collecting information from various
websites through this web crawling, Google created its own ranking list.
Lastly, when we do a search on the Google search
engine, Google shows the information related to the search topic in its
"Search engine result page (SERP)".
So, Google is doing these three processes before
ranking any result or website,
·
Crawling
·
Indexing
·
Ranking
1.
Crawling: This is the time when google bots
and spiders find different pages of your website and scan them. This process is
called web crawling.
2.
Indexing: Depending on the quality of the
information and content on the various pages of your website, they are
"indexed" by Google.
3.
Ranking: Google ranks websites on its
search results page (SERP) based on various content quality guideline, seo
factor and ranking signals. In this case, on the search result page, the
position of the website is also determined.
So, now
you may have figured out how search engine works.
This will
help you to understand the topic of search engine optimization.
Because,
SEO has a direct relationship with search engine.
How to do SEO (search engine
optimization)?
You see, there are a lot of rules
for SEO on a website.
And, there is only one way to
quickly learn these SEO rules and procedures.
That is, apply these rules and
procedures to your blog.
The more you practice SEO, the
quicker and easier it will be to learn SEO.
Now, what can be done through
website SEO?
Types of SEO practices
In order to give a positive signal
to Google, you have to do various “SEO practices” by following a blog or blog
article according to Google's “quality guideline” and “ranking factors”.
E.g.,
·
User experience
·
On page too
·
Off page seo too
·
Link building
·
Domain Authority
·
Branding & Popularity
By working on the above complete points, SEO can be
done properly on our website.
Let's understand the points one by one.
# 1. User experience
As I said before, today's SEO is not exactly the
same as the one used a few years ago.
In the past, SEO was all about using keywords in
articles by researching keywords.
However, now Google and Google's spider and bots
have become much more advanced, modern and consequently clever.
So, just using a lot of keywords in the article,
Google will not be able to rank the website.
In today's SEO, Google pays the most attention to
the "user experience".
This means that after coming to your blog or article
page, Google verifies beforehand what kind of experience the user is having,
whether the user is getting good content for your blog or not.
Because, for Google, the most important thing is to
keep the user experience good.
Now, what do you have to look for in terms of good
user experience?
§
Page loading speed
§
Simple website design
§
Bounce rate of a page
§
Fulfill user intent
Let's not know the issues one by one.
Page loading speed
In the case of SEO optimization, the most important
thing is that the loading speed of each page of your website should be much
faster.
Google, by the way, does not like a slow loading
website.
Because, a user does not like slow loading website
in any way.
In this case, try to make sure that every page of
your blog is fully loaded in any web browser, in less than 1 to 2 seconds.
In this case, you can find out the loading speed of
your blog and website using pingdom or Gtmetrix online tool.
In order to optimize the loading speed of the blog
fast and fast, we can take the following steps.
1.
Need to use a light and good theme for the blog.
2.
In the case of web hosting, it is important that you
use only cloud hosting from a good company such as cloudways or digitalocean.
3.
Use as few pictures as possible in blog articles.
Also, be sure to compress each image before uploading it.
4.
If you are using WordPress, you must use a good
caching plugin like W3 Total Cache and Autoptimize plugin.
5.
When using WordPress, you can further reduce the
size of the images used in the blog by using the Imagify plugin.
6.
On your own WordPress website, don't use unnecessary
plugins. The more plugins you use, the more likely it is that the website will
slow down.
So, in case of website loading speed optimization,
just keep in mind the above 6 points.
And remember, having a fast loading website is a
very important "Google ranking factor".
Simple website design
The design of your website or blog should be very
simple.
The more complex the design of the website, the more
confused the user will be.
So, choose a neat & clean blogging theme for the
website and keep the website as easy to understand as possible.
Last but not least, the more ads on the website, the
worse the user experience.
In this case, show ads as much space as needed on
your blog.
Do not see ads in any place, which may cause
inconvenience to your user.
Bounce rate of page
When a user searches for something on Google and
comes to your blog, the amount of time that user has been on your blog is the
"bounce rate".
A lot of times, when people don't like the
information you write or the website gets too slow, the user leaves your
website and returns within seconds.
And this leads to high bounce rate of web pages.
And, the higher the bounce rate of a web page, the
more users will leave the website in just a few seconds without reading your
content, so Google lowers the ranking of that page below its search result page
(SERP).
Conversely, when more people read your content, a
positive signal is sent to Google.
In this way, Google understands that your content
matches the content that people have searched for in your article page.
And, as a result, in the case of that searched
keyword or search term, the ranking of your article page increases.
So, always try to make sure that the bounce rate of
each page of your blog is less than 70%.
Remember, there is only one way to keep the bounce
rate of a web page low.
That is, write the article you are writing about
clearly and with complete information.
The first and most important thing in website search
engine optimization (SEO) is to keep the bounce rate low.
And if you do not pay attention to this, you will
not get any benefit from the rest of the SEO processes.
You can use "Google analytics" to see the
bounce rate of the website.
Fulfill user intent
The purpose of the article you write should be the
same.
That is, to solve the problem of the user in the
right way.
When writing an article, don't target it to search
engines.
All the time, think of visitors and users and write
only for them.
Because, when every visitor who reads your article
likes it and takes a lot of time to read the content, then Google will also
understand it.
As a result, your blog's ranking will increase in
Google search.
So, write each article in a simple and clear way so
that the visitors do not have any difficulty in reading it.
Moreover, write each article very well and with
every accurate information related to the topic.
So friends, in the case of website search engine
optimization, the first and most important thing is to improve the "user
experience".
How to get article ideas for blogs?
And, first of all, Google gives ranking to websites
by focusing on these issues.
# 2. On-page SEO optimization
On page seo is a process of search engine
optimization, where some SEO optimization is done from within the website.
This means that when you are writing an article
inside your website, you need to do some special optimization which is
important for SEO.
In the case of on-page SEO optimization, you need to
pay attention to the following issues.
1.
Optimize content for search intent
2.
Improve website loading speed
3.
Uses of focused & targeted
keywords
4.
Use alt tags for images
5.
Simple & readable content
6.
Use internal linking techniques
7.
Article publish frequency
Each of these points is very important in the field
of on-page seo optimization.
And, if you really want to do SEO on your blog, you
have to work on each of these.
I have explained each of the above points in great
detail in my previous article.
#
3. Off page seo optimization
Off-page SEO is one of the processes of search
engine optimization that is done outside of the website.
This means that in order to improve the ranking of
your website in the Google search engine, the seo practices that are done
outside the website are called off-page seo techniques.
In the case of off-page SEO, SEO is done for
websites, especially through backlink building and link building and branding.
With link building we can create high quality
backlinks for our website or article page.
As a result, the domain authority of our website
increases and with it, google search ranking further improves.
# 4. Website branding & promotion
Part of off page seo is branding and promotion of
the website.
However, there are many who do not pay attention to
this issue.
But remember, if your website can stand as a brand,
then its Google search ranking will be better.
If you search on any topic on Google, you will see
that the first 5 results will be given from the websites which are more popular
and popular.
So, after doing all kinds of search engine
optimization techniques, try to create a brand and good image of your website
at the end.
In creating website branding, you need to promote
the website.
When people find out more about your website, your
website will gain popularity as a brand.
In the case of website branding, you can do the
following:
1.
Make sure you have an interesting
logo on your blog or website.
2.
Write an article on any niche or
topic in your blog. For example, blogging, smartphone, computer etc.
3.
Create a social media profile with
the name of the website.
4.
Publish information related to the
website in your social profiles.
5.
Users need to be connected to
different social profiles, such as Facebook, Twitter and Instagram. In this
way, people will know about your website.
So, if you follow these 5 points, you will be able
to create a brand and good image of the website among the people.
And as I said before, Google always likes websites
with good images and brands.
Our last word,
So, in today's article of this bangla SEO tutorial,
you may have learned a lot about SEO.
Today we have learned, what is SEO (what is SEO in
bangla), how seo works, why do seo and how to do seo (seo).
Today's "Bangla Bangla Tutorial" or
"Free Bangla SEO Course" I have brought to you from my own
experience.
In this case, the new SEO may be a little difficult
for you.
The rules for seo are not straightforward.
However, things will get easier.
Plus, keep up the good content and keep up the good
content.
After a while, you will be completely clear.
My purpose was and always is to help you.
So, if you have any questions or problems with
blogging and SEO, be sure to comment.
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