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What is Organic SEO and Paid SEO?

 What is Organic SEO and Paid SEO?





Organic SEO means that if you follow all the rules of search engine optimization in a beautiful way, then the page of your website will appear on the first page of search engine. And paid SEO also means that you will pay Google company and your page will appear first in normal search results. After searching a lot of time, we first come across some websites which have Ad written next to them. These are basically paid SEO.

What is on-page SEO and off-page SEO?


Everything that is needed to make your website complete in on-page SEO is done through this on-page SEO. And off-page SEO is basically a marketing method that is used to spread your website to all levels, basically off-page SEO.


There are two sectors within SEO


  1. White hat SEO

  2. Black Hat SEO


White hat SEO refers to the rules that you will follow to rank your website by using the Google guidelines for your website. In other words, following all the correct rules of SEO is basically white hat SEO. And Black Hat SEO is the way you break the rules of SEO to increase rank is basically black hat SEO. At present, however, Black Hat SEO does not work well for Google's artificial intelligence. That's why everyone follows White Hat SEO.



How to do SEO for a new website?


  

Basic SEO settings


First you need to submit or add your website to Google Search Console.

Then submit the Bing Webmaster Tools blog.

Create a Google Analytics account and verify your website there.

If you are a WordPress user then you need to install a plugin called Yoast SEO on your website.


Keyword research


You select your niche product by selecting the type of your website and select the keyword.

It would be better to work with long keywords.

You can take the help of Google Keyword Planner for this.

You will get keyword verification by verifying your competitors from different online sites.

If you want, you can do this research through experienced people.


On page SEO:


Always try to keep the URL of your post short.

Use your keywords inside the URL.

Be sure to use keywords in the title and use the h1 h2 h3 tags.

Optimize your content image and add the necessary external or internal links.


Technical SEO:


Detect Crawl Errors on your website through Google Search Console.

You must find out how Google looks at your website.

Make sure your website is responsive and mobile friendly.

If there are broken links, fix them.


How to write an article:


You must create quality content because you need to know that content is king.


Make your content completely large and use easy-to-understand language.

If necessary, you can add images or videos inside the content.


Create backlinks:

Create backlinks:

Backlinks are primarily used to promote your website,


You must use guest posts to backlink.

Check the backlinks of your competitors.

You can post forums and solve many problems here.

In the comments section of various blogs and you push the link to your website.

You can add your content to listings or directories.


The last thing I want to say is that search engine

optimization or SEO is not the perfect solution to how it works.

Because in the current information technology, Google or various search engines are constantly

updating their algorithms. That's why you need to keep track of the updates. And that way by

managing your website and using good content you can be on the first page of search rank.

If necessary, you can also get any help for SEO or SEO of your new website through Unique Tech.

If you have any comments, please let us know in the comments.



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